In-video engagement as an alternative to ads

November 18, 2020, 6:07 pm

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How to activate engagement within the video-viewing experience.

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Virtual events are here to stay: and they’re a digital channel

November 19, 2020, 4:25 pm

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Integrate argues that virtual events should be seen as something more than substitutes for in-person.

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Hacking the virtual event stack

November 19, 2020, 6:20 pm

≫ Next: Repurposing an internal digital ad solution for client use

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Examine your current and future audience needs when choosing your virtual event stack

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Repurposing an internal digital ad solution for client use

November 23, 2020, 2:25 pm

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Internal data sources serve as the foundation for a new external platform.

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Hubspot and Howard University partner for Center of Digital Business

November 23, 2020, 2:25 pm

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≪ Previous: Repurposing an internal digital ad solution for client use

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Partnership covers both students and faculty for experiential learning and research opportunities.

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How consumers can earn money from their data

November 25, 2020, 12:25 pm

≫ Next: The outlook for CRM in a COVID and post-COVID world

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Catching up with Killi, an app with every consumer on the planet as a potential client.

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The outlook for CRM in a COVID and post-COVID world

November 26, 2020, 6:47 pm

≫ Next: Record growth in online shopping over the holiday weekend

≪ Previous: How consumers can earn money from their data

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The first part of our look at the state of CRM.

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Record growth in online shopping over the holiday weekend

November 30, 2020, 11:25 am

≫ Next: 1-800 Contacts doubles down on the digital customer experience

≪ Previous: The outlook for CRM in a COVID and post-COVID world

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Friday was the biggest online shopping day ever. And today might beat it.

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1-800 Contacts doubles down on the digital customer experience

December 1, 2020, 7:27 pm

≫ Next: Salesforce signs agreement to acquire Slack

≪ Previous: Record growth in online shopping over the holiday weekend

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How 1-800 Contacts responded to record stay-at-home demand.

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Salesforce signs agreement to acquire Slack

December 1, 2020, 7:27 pm

≫ Next: How marketers can identify the right ABM vendor

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In a reported $27.7 billion deal, the CRM giant picks up the popular chat platform.

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How marketers can identify the right ABM vendor

December 2, 2020, 2:25 pm

≫ Next: How one CRM platform is helping drive the revenue cycle

≪ Previous: Salesforce signs agreement to acquire Slack

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Identify exact capabilities needed before vendor selection or renewing contract

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How one CRM platform is helping drive the revenue cycle

December 3, 2020, 4:25 pm

≫ Next: Using AI to replace cookies with context

≪ Previous: How marketers can identify the right ABM vendor

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Product development expedited based on COVID-related demand.

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Using AI to replace cookies with context

December 3, 2020, 7:16 pm

≫ Next: DOOH industry moves to standardize ad inventory

≪ Previous: How one CRM platform is helping drive the revenue cycle

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Mediavine explains how AI-powered contextual advertising (and persistent IDs) will help fill the cookie gap.

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DOOH industry moves to standardize ad inventory

December 8, 2020, 9:25 am

≫ Next: CabinetM launches LibraryM, a martech resource

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The wide variety of screens and venues cries out for a consistent digital out-of-home taxonomy.

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Consulting Firms

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CabinetM launches LibraryM, a martech resource

December 9, 2020, 12:25 pm

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≪ Previous: DOOH industry moves to standardize ad inventory

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The martech management platform adds an information and research site.

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Consulting Firms

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Sitecore announces headless CMS offering

December 9, 2020, 7:25 pm

≫ Next: The importance of governance for digital asset management

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Experience Edge offers hybrid headless capabilities.

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international marketing

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The importance of governance for digital asset management

December 10, 2020, 7:56 pm

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A taxonomy, and governance to ensure its proper use, are foundational for DAM.

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Marketing Plan

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Google, YouTube add user controls to limit alcohol, gambling ads

December 14, 2020, 11:25 am

≫ Next: Looking Forward to MarTech 2021! Submit Your Session Ideas Now.

≪ Previous: The importance of governance for digital asset management

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The new feature will launch on YouTube in the U.S. first.

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Business Consultant

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Looking Forward to MarTech 2021! Submit Your Session Ideas Now.

December 16, 2020, 4:25 pm

≫ Next: Brands need to speak out in support of the Black community

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MarTech will take place virtually on March 16-17 with a focus on the changing customer.

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Marketing Plan

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Brands need to speak out in support of the Black community

December 18, 2020, 1:57 pm

≫ Next: Collaboration in the Present: Adapting to a New World of Digital Content

≪ Previous: Looking Forward to MarTech 2021! Submit Your Session Ideas Now.

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As HubSpot announces new funding for Black economic empowerment, we ask a Black marketing strategist if brands are doing enough.

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Marketing Plan

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