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In-video engagement as an alternative to ads
How to activate engagement within the video-viewing experience.Please visit Marketing Land for the full article. …via Tumblr https://mymarketingfile.com/post/635156996426956800
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Virtual events are here to stay: and they’re a digital channel
Integrate argues that virtual events should be seen as something more than substitutes for in-person.Please visit Marketing Land for the full article. …via Tumblr...
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Hacking the virtual event stack
Examine your current and future audience needs when choosing your virtual event stackPlease visit Marketing Land for the full article. …via Tumblr https://mymarketingfile.com/post/635258099314442240
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Repurposing an internal digital ad solution for client use
Internal data sources serve as the foundation for a new external platform.Please visit Marketing Land for the full article. …via Tumblr https://mymarketingfile.com/post/635613581150437376
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Hubspot and Howard University partner for Center of Digital Business
Partnership covers both students and faculty for experiential learning and research opportunities.Please visit Marketing Land for the full article. …via Tumblr...
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How consumers can earn money from their data
Catching up with Killi, an app with every consumer on the planet as a potential client.Please visit Marketing Land for the full article. …via Tumblr https://mymarketingfile.com/post/635786570403807232
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The outlook for CRM in a COVID and post-COVID world
The first part of our look at the state of CRM.Please visit Marketing Land for the full article. …via Tumblr https://mymarketingfile.com/post/635786575779938304
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Record growth in online shopping over the holiday weekend
Friday was the biggest online shopping day ever. And today might beat it.Please visit Marketing Land for the full article. …via Tumblr https://mymarketingfile.com/post/636236150143614976
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1-800 Contacts doubles down on the digital customer experience
How 1-800 Contacts responded to record stay-at-home demand.Please visit Marketing Land for the full article. …via Tumblr https://mymarketingfile.com/post/636356171368923136
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Salesforce signs agreement to acquire Slack
In a reported $27.7 billion deal, the CRM giant picks up the popular chat platform.Please visit Marketing Land for the full article. …via Tumblr https://mymarketingfile.com/post/636356174838693888
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How marketers can identify the right ABM vendor
Identify exact capabilities needed before vendor selection or renewing contractPlease visit Marketing Land for the full article. …via Tumblr https://mymarketingfile.com/post/636428384381124608
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How one CRM platform is helping drive the revenue cycle
Product development expedited based on COVID-related demand.Please visit Marketing Land for the full article. …via Tumblr https://mymarketingfile.com/post/636527212548472832
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Using AI to replace cookies with context
Mediavine explains how AI-powered contextual advertising (and persistent IDs) will help fill the cookie gap.Please visit Marketing Land for the full article. …via Tumblr...
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DOOH industry moves to standardize ad inventory
The wide variety of screens and venues cries out for a consistent digital out-of-home taxonomy.Please visit Marketing Land for the full article. …Consulting Firmsvia Tumblr...
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CabinetM launches LibraryM, a martech resource
The martech management platform adds an information and research site.Please visit Marketing Land for the full article. …Consulting Firmsvia Tumblr https://mymarketingfile.com/post/637055811614556160
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Sitecore announces headless CMS offering
Experience Edge offers hybrid headless capabilities.Please visit Marketing Land for the full article. …international marketingvia Tumblr https://mymarketingfile.com/post/637081871249031168
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The importance of governance for digital asset management
A taxonomy, and governance to ensure its proper use, are foundational for DAM.Please visit Marketing Land for the full article. …Marketing Planvia Tumblr...
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Google, YouTube add user controls to limit alcohol, gambling ads
The new feature will launch on YouTube in the U.S. first.Please visit Marketing Land for the full article. …Business Consultantvia Tumblr https://mymarketingfile.com/post/637504543807143936
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Looking Forward to MarTech 2021! Submit Your Session Ideas Now.
MarTech will take place virtually on March 16-17 with a focus on the changing customer.Please visit Marketing Land for the full article. …Marketing Planvia Tumblr...
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Brands need to speak out in support of the Black community
As HubSpot announces new funding for Black economic empowerment, we ask a Black marketing strategist if brands are doing enough.Please visit Marketing Land for the full article. …Marketing Planvia...
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